Field Marketing Specialist 1
Job Description
Role Overview
Drive Student Engagement & Dining Growth as Sodexo’s Field Marketing Specialist
Sodexo's Campus Segment is seeking a creative and strategic Field Marketing Specialist 1 to support dining operations at Sodexo on the campus of Alfred University. In this role, you will elevate the campus dining experience, drive sales growth, and strengthen student engagement through data-driven marketing, on-campus partnerships, and innovative promotional strategies.
You will serve as the on-site marketing leader, working closely with dining teams, campus partners, and students to expand awareness, increase participation, and create memorable, high-impact customer experiences.
What You'll Do
- Plan, develop, and execute growth initiatives across non-mandatory sales, pricing, retail dining, catering, new sales, retention, and campus-wide promotions.
- Lead eCommerce and mutualized promotional strategies to support revenue growth.
- Implement customer insight programs—including surveys, focus groups, digital engagement, and technology-based tools—to improve satisfaction and better understand student needs.
- Develop and manage internal and external communication channels such as websites, social media, marketing campaigns, innovation sharing, and best-practice storytelling.
- Build strong, collaborative relationships with campus stakeholders, student groups, dining leadership, and community partners to drive engagement and support joint initiatives.
- Maintain a consistent on-site presence to establish brand visibility, promote programs, and serve as the face of dining marketing on campus.
- Plan and execute engagement events, sampling activities, themed promotions, and awareness campaigns to enrich the student dining experience.
- Analyze participation trends and market data to recommend strategies that support growth, retention, and customer satisfaction.
What We Offer
Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:
- Medical, Dental, Vision Care and Wellness Programs
- 401(k) Plan with Matching Contributions
- Paid Time Off and Company Holidays
- Career Growth Opportunities and Tuition Reimbursement
More extensive information is provided to new employees upon hire.
What You Bring
- Experience in marketing, communications, hospitality marketing, or student engagement roles.
- Strong creative skills with the ability to design compelling promotions, events, and campaigns.
- Excellent communication abilities across digital, written, and in-person formats.
- Familiarity with social media strategy, web content, and brand storytelling.
- Ability to gather and analyze customer insights to inform marketing decisions.
- Strong relationship-building skills with students, clients, and operational teams.
- Ability to multi-task, manage competing priorities, and maintain a strong on-campus presence.
- A passion for elevating the student experience and creating dynamic, customer-focused dining marketing programs.
Who We Are
At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.
Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you’re happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form.
Qualifications & Requirements
Minimum Education Requirement - High School Diploma or GED or equivalent experience